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Smoking on the big screen translates into real life addictions

(NECN/ABC) - When movie stars light up Cigarettes on screen, our children follow suit, according to a new report from the National Cancer Institute. Researchers performed an exhaustive review of studies on the media & youth smoking and found that viewing smoking in the movies DOES encourage children to try it themselves. In addition, the report found that tobacco companies are increasingly using other forms of kid-friendly media, such as the internet, to hook new customers. There are MANY reaSons why children pick up smoking - from their parents, from friends - but a new government report finds that MOVIES are also to blame. Around two-thirds of contemporary hit movies contain smoking, according to the report from the National Cancer Institute, and studies show that children who are exposed to these movies are More LIKELY to become smokers themselves. Cigarette use is prominent in popular media as well, researchers found. Around 20 per cent of TV shows and 25 per cent of music videos show people smoking. R-rated movies were the MOST likely to depict smoking, so reducing kids' exposure to adult cinema may help the problem - but experts say cutting Cigarettes from movies entirely would have a greater impact. The good news is that the media can also have a POSITIVE influence -- television, newspapers, and the internet have all helped spread the word about the health dangers of smoking. Researchers say harnessing the power of the media to reach More people with anti-smoking messages is a major goal in the battle against tobacco. ABC's Dr. Timothy Johnson has More in the medical minute.